In the world of specialty coffee, labels and certifications play an important role. However, at Sunrise Trading, our commitment to ethical trade extends far beyond a simple stamp on a bag. Our philosophy is rooted in a direct, personal connection with the cultivators in Pasco, Peru, a commitment built on trust, transparency, and a shared devotion to the art of coffee. This hands-on approach is the most meaningful way to ensure a just and prosperous journey for every bean.

The Direct Relationship: A Path of Trust

Our ethical trade model begins with people. We work directly with the cultivators, forging relationships based on mutual respect and open communication. This direct connection allows us to understand the unique challenges and triumphs of their daily work, and it allows them to see the final destination of their harvest. There are no middlemen. This direct path ensures that our cultivators receive fair compensation that reflects their hard work and expertise. This approach empowers our community, creating a sustainable cycle of growth and prosperity.

Fair Practices: Honoring the Cultivator

Fair practices are the foundation of our trade model. An exceptional coffee is a direct result of a happy, well-supported community. Our pricing is structured to ensure that our cultivators are rewarded fairly for their harvest. We also use our sensory cupping process to determine a quality bonus, which is a direct incentive for achieving and maintaining high benchmarks. This approach rewards excellence and helps to ensure the continuous improvement of our product.

 

A Transparent Journey

For you, the roaster, our commitment to ethical trade means you can share a story of transparency and integrity with your customers. It is a story of hardworking individuals in Oxapampa, supported by fair practices and a company that values community and a sustainable future. When you choose Sunrise Trading, you are choosing to be a part of a transparent and equitable supply chain, one that brings health and prosperity to the communities at the source. This is our promise.