Welcome, coffee connoisseurs, to Sunrise Trading, where we invite you to discover the soul of Peruvian coffee! We source the finest ecological shade-grown, unroasted Peruvian rainforest green micro-lot coffee, connecting you directly to the heart of Peru, often considered a culinary capital.
Taste the rainforest
Our Leadership
Andrew Shook, BBA, NRP, WEMT
Principal CEO
Andrew Shook BBA, NRP, brings a unique blend of experiences to the world of coffee trading. He leads Sunrise Trading LLC, where he focuses on sourcing exceptional beans directly from the high jungle of Peru. Andrew's approach is driven by both sharp business skills and a deep respect for the environment and the people who cultivate these amazing coffees.
"Being in the jungle, working with these incredible farms under the canopy, that's where I feel most at home," Andrew shares. His background as a certified paramedic with wilderness medical training has fostered a strong connection to these remote communities. This commitment extends to Sunrise Trading's dedication to sustainable practices. "If the soil doesn't feel right, if it has been treated with chemicals, we look elsewhere," he explains, emphasizing the importance of organic and sustainable cultivation.
Beyond sourcing great coffee, Andrew is deeply invested in giving back. He finds fulfillment in providing medical equipment to remote outposts in the Amazon rainforest. This dedication to supporting the communities that grow the coffee reflects his genuine connection to the land and its people.
Tracy Velita, CPA
Director of South America
Tracy Velita is a Certified Public Accountant with a specialization in Project Management
Tracy was born in the Oxapampa Valley of Peru. She comes from a strong family of coffee farmers, and she has a deep understanding of the coffee industry. She is skilled in the physical and sensory analysis of coffee, and she is passionate about ensuring that coffee is grown in harmony with nature.
Sunrise Trading LLC has an office in Peru, where Tracy oversees the coffee procurement process. She works with coffee farmers to ensure that the coffee is of the highest quality. She also monitors the coffee farms from harvest to selection, and she educates farmers on how to grow coffee in a sustainable way.
Tracy has previously worked for a United Nations agency, the Ministry of the Environment, and the Ministry of Housing, among other institutions. She has extensive experience in the administration of environmental projects.
When you work with Tracy, you can expect 100% transparency. She is committed to providing her clients with a positive and hassle-free experience.
Tracy is a nature lover. She believes that "without forests and without coffee, there is no life."
Explore the Essence of Peru
Sunrise Trading is an import/export company with values rooted in sustainable practices, direct trade, and exceptional quality, allowing you to savor the journey from cherry to cup. Discover the soul of Peru in every sip.
Our Story:
A Legacy in Every Bean
Nestled high in the Andes Mountains of Oxapampa, Pasco, lies the secret to our coffee's exceptional quality. Here, amidst ancient hand-carved terraces and beneath the emerald canopy of shade trees, our coffee beans flourish like nowhere else. The unique combination of mineral-rich Andean soil, abundant sunshine, and ample rainfall creates an unparalleled coffee-growing environment, resulting in beans destined for greatness.
The Heart of Our Coffee:
The Cultivators
What truly distinguishes Peruvian coffee is the profound respect its cultivators hold for the land. Passed down through generations, ancient traditions guide every step of our process. Ecological farming methods, perfected over centuries, ensure the highest quality beans and the preservation of our pristine ecosystem. These resilient farmers translate the whispers of the ancient soil and the caress of the mountain winds into the robust, aromatic coffee experience that defines Sunrise Trading. They are true heroes. Many of our lots are cultivated by strong, talented, and amazing women. We celebrate their contribution!
Sustainability:
A Cycle of Life
Sunrise Trading is deeply committed to sustainability. We believe in ecological shade-grown cultivation, preserving the biodiversity of the rainforest while producing exceptional coffee. We are dedicated to direct trade practices, ensuring fair compensation and support for our coffee-growing communities through education and healthcare initiatives. We also give back through Project C.U.R.E. to make a difference in local medical facilities.
The Sunrise Trading Difference:
Elevate Your Experience
Elevate Your Experience
Sunrise Trading offers an unparalleled opportunity to enrich your establishment and offer an elevated experience. By offering our world-renowned coffee beans, you offer a connection to a land where tradition and innovation converge to create something truly extraordinary. For discerning locations that are particular about what they offer, Sunrise Trading is the obvious choice. It’s the coffee that complements a refined palate.
