Sunrise Trading LLC Invests in Coffee Cultivators' Future in Peru

Sunrise Trading LLC Invests in Coffee Cultivators' Future in Peru

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[Atlanta, GA] – September 12, 2024 – Sunrise Trading LLC, a purveyor of ethically sourced, premium Peruvian coffee, today announced its commitment to supporting and investing in the future of its coffee-growing partners. On September 5, 2024, Sunrise Trading, in collaboration with the CITE Agroindustrial Oxapampa of the Ministry of Production of the Peruvian state, delivered specialized training to coffee growers in the Tsachopen Native Community and Valley Pusapno, Perú. The training was conducted by Raymundo Peralta, a licensed Quality Grader and representative of Sunrise Trading.

This initiative provided essential education and resources to enhance the farmers’ techniques, skills, and knowledge in producing specialty and differentiated coffees suitable for export. Sunrise Trading’s investment reflects its dedication to empowering its coffee growers and ensuring the continued production of exceptional, flavorful coffee beans while protecting the vital rainforest ecosystem.

"Our coffee growers are the bedrock of Sunrise Trading," said Andrew Shook, CEO of Sunrise Trading LLC. "By providing them with the expertise to cultivate high-quality specialty coffee, we are not only investing in their livelihoods but also safeguarding the future of our coffee supply chain. Furthermore, by increasing the value of goods produced in the rainforest, we are contributing to the economic well-being of local communities and helping to protect this vital ecosystem."

The training directly supports the production of Sunrise Trading’s single-origin, micro-lot coffees, including:

  • Warmi Embrace (84 SCA): Cultivated by the women of Oxapampa, Pasco, Warmi Embrace offers a honey-floral profile with cocoa nib notes.
  • Sapa Sunlight (85.75 SCA): A complex honey-processed coffee exhibiting pineapple jelly, floral and plum notes.
  • Quile Smile (85 SCA): A delicate sugar cane, honey, and vanilla-noted coffee cultivated with love.
  • Pacha Glow (83.75 SCA): A sun-kissed sugar cane, honey and toffee cup from the Peruvian highlands.
  • High Manco (84 SCA): Offers an ancient Andean lore of chocolate, vanilla and toffee.
  • High Machay (84 SCA): Provides a unique and grounding journey of flavor with chocolate, honey and toffee notes.

Sunrise Trading is deeply invested in building a vibrant community around its coffee, celebrating the artistry and tradition in every cup. By investing in sustainable practices and its coffee growers, Sunrise Trading envisions a future where the coffee industry thrives in harmony with the environment and its people.

About Sunrise Trading LLC

Sunrise Trading LLC is a passionate purveyor of premium Peruvian coffee beans, directly sourced from dedicated coffee growers in the Oxapampa region. With a commitment to quality, sustainability, and ethical sourcing, Sunrise Trading offers a curated selection of unique and flavorful coffees designed to elevate the experience of coffee enthusiasts and discerning lounges. To discover more about Sunrise Trading, please visit www.sunrisetradingllc.com.

Contact: 

Andrew Shook CEO, 
Sunrise Trading LLC
andrew@sunrisetradingllc.com
+1 678-575-8122

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